Kiki's Red Ribbon School Celebration 2026 Available October 1st!
ABOUT KIKI’S RED RIBBON SCHOOL CELEBRATION
Every year, as National Red Ribbon Week unfolds between October 23–31, schools across the nation pay tribute to the profound legacy of DEA Special Agent Enrique "Kiki" Camarena
. His ultimate sacrifice and unwavering dedication serve as our continuous source of inspiration in the ongoing mission against youth drug misuse.
Guided by the eternal torch—a symbol deeply associated with Kiki's legacy—we light a safe path toward a brighter, healthier, and drug-free future for our children. We hold firm to our rallying cry, "Never Forget Kiki," as a testament to his enduring impact and a shared pledge to look out for the next generation.
PROGRAM STRUCTURE
Kiki’s Red Ribbon School Celebration is an easy-to-implement prevention program specifically engineered by certified early childhood educators to empower students in Grades K–3.
The Best Part? While our curriculum features an exciting new theme and fresh content every single year, the underlying framework and structural design remain exactly the same, allowing your staff to save valuable prep and planning time.
INSTANT ACCESS TO PROGRAM MATERIALS
All daily modules, lesson guides, activity sheets, and classroom assessments become available for download starting October 1st.
Seymore Celebrates the 40th Anniversity 1984 Louisiana World Exposition
Introducing our special 40th Anniversary logo! Seymore D'Fair has been a beacon of hope and education since the 1984 Louisiana World Exposition. Join us in celebrating his legacy and ongoing mission.
#Seymore40th #FreeSeymore"
Seymore’s “Post-Fair” Drug Prevention Advocacy
1987 Seymore’s Cajun Critters, & Kids “Just Say No to Drugs!”
The original 60-minute live children’s theater production of the Cajun Critters & Kid’s “Just Say No” to Drugs was launched in March 1987 in Jefferson Parish. A private/public collaboration with Sheriff Harry Lee and the Jefferson Parish Sheriff’s Office, the program reached 110"+ elementary and middle schools in the metro New Orleans area. During the seven-week production, 63 daily performances were held. When completed, over 40,000 area K-6 grades students attended, making this preadolescent program the single largest drug awareness and prevention effort in Louisiana history!
Excuse the video quality, it came from a 35 year old VHS! Just small 15 minute edit of the original 60 minute program!
Adolescent Alcohol & Tobacco
WHY WE DO IT
Although prescription and illegal drugs take their toll on American society, two legal drugs — alcohol & tobacco — pose perhaps the greatest danger to children and teenagers. A child or adolescent who smokes tobacco or drinks alcohol is … “65 times more likely to use marijuana”, for example, than someone who abstains.
Information obtained from the American Academy of Pediatrics | Children, Adolescents, Substance Abuse, & the Media
Drug-Free Awareness Campaign
“DRUG-FREE” LOUISIANA LICENSE PLATES
Funding Drug Education
Join us by promoting a “Drug-Free Louisiana.” Your purchase of Seymore’s Drug-Free Louisiana Specialty License Plate encourages Louisiana residents to live “Drug-Free!” and provides funding for elementary and middle school education and prevention programs throughout the state.
16 hr. Elementary (K-6) School Drug Education Curriculum
SEYMORE SAYS “DON’T BE A BIRD BRAIN, AVOID DRUGS!”
This exciting new prevention program developed by ‘educators for students’ illuminates the human brain and the effects of medicine and drug use and misuse. The program combines hands-on classroom activities, pre & post-assessments, and take-home components, creating an innovative and comprehensive learning experience for students while advancing parental and community engagement.
1984 Louisiana World Exposition
WHO IS SEYMORE D’ FAIR?
Seymore D’Fair (a.k.a. Seymour D. Fair) is a funny cartoon and costume character who was the official mascot of the 1984 Louisiana World Exposition. His witty name is derived from the N’Awlins “Yat” phrase, “See more of the fair.” A cartoon character created by Robert Whitney along with Gary Goddard, a celebrated theme park and Walt Disney costume designer, Seymore is not your ordinary cartoon and mascot character. He has the unique distinction of being the ‘world’s first-ever character mascot in the history of Bureau International des Expositions (BIE) World’s Fairs and Expositions (circa 1851).
Seymore’s “Post-Fair” Drug Prevention Advocacy
1987 Seymore’s Cajun Critters, & Kids “Just Say No to Drugs!”
The original 60-minute live children’s theater production of the Cajun Critters & Kid’s “Just Say No” to Drugs was launched in March 1987 in Jefferson Parish. A private/public collaboration with Sheriff Harry Lee and the Jefferson Parish Sheriff’s Office, the program reached 110"+ elementary and middle schools in the metro New Orleans area. During the seven-week production, 63 daily performances were held. When completed, over 40,000 area K-6 grades students attended, making this preadolescent program the single largest drug awareness and prevention effort in Louisiana history!
Excuse the video quality, it came from a 35 year old VHS! Just small 15 minute edit of the original 60 minute program!
Legacy of Kiki Camarena
KIKI CAMARENA, DEA SPECIAL AGENT
Enrique S. Camarena Salazar was an undercover special agent who worked for the United States Drug Enforcement Administration (DEA). His mission and that of the DEA is to eradicate all forms of illegal drug use throughout the United States.
